Our Story

The idea for Little Kind was born in 2020 whilst founder Jasmine was still working within the luxury fashion industry. After 10 years employed in such a fast paced environment she wanted to move onto something that moved a little slower and focused on using resources closer to home. As time went on she found an increase in friends, family and colleagues asking for children’s wear recommendations for their own little ones or friends who were expecting. She noted they were on the hunt for something organic but without the usual carbon footprint where samples are shipped to numerous locations just to be produced. This is when the seed for Little Kind was planted.

Jasmine wanted to create a brand from scratch that would shine a light on the environmental impact of the textile industry and encourage a slower pace of production and consumption. Through the designs and creation she wanted to promote the ethos of a simpler lifestyle to the next generation for a brighter future and healthier planet.

By showing care and respect for the environment we are setting an example. What we teach children today will undoubtedly affect their future day-to-day life choices and habits. Teaching them how to lead a sustainable and eco-friendly lifestyle in areas that are easy to adopt will educate them to take responsibility for their actions and guide them towards maintaining a healthier world as they grow older.

So here we have it, a London-made children’s wear brand that is crafted in organic and sustainable fabrics within an eco-friendly manufacturing environment. We provide timeless trans-seasonal collections inspired by the simplicity of nature and getting back to basics. We hope you and your little ones enjoy all the adventures that life has to offer whilst wearing our pieces and would like to thank you for supporting a small, female-led company.